UNDERSTANDABLE, MEASURABLE, REPEATABLE
My Approach
Who buys and why
• Clear value proposition and positioning
• Identify real buying triggers
• Sharpen messaging and offer
Controlled deal progression
• Qualification and deal control
• Proposal and pricing guidance
• Negotiation and closing support
Predictable opportunity creation
• Build and manage early pipeline
• Consistent weekly sales activity
• Messaging and follow-up optimisation
Sales that works without the founder
• Founder and team sales enablement
• Hiring readiness for first sales role
• Playbook for consistent execution
From planning to pipeline
My Services
I help companies where sales is happening, but not reliably yet. You might be a founder or MD running the business and doing the sales, you might not be able to afford top talent or any sales talent at all. A lot of clients simply didn’t know what to do, what they needed or what the next step was.
My role is to step in temporarily and make the commercial arm of your business function, properly.
In one sentence, I’m the Head of Sales who actually sells.
01 PIPELINE Creating consistent opportunities.
I help create consistent pipeline by designing the outreach approach, running outbound activity and improving messaging so it leads to real conversations. The aim is to build a steady flow of qualified opportunities rather than relying on occasional wins.
- Outreach plan
- Outbound activity
- Messaging and follow-up
- Building early pipeline
02 DEALS Turning conversations into revenue.
Once conversations begin, I help move them forward. This includes discovery calls, qualification, proposals and negotiations, supporting founders or teams to progress opportunities and close business.
- Discovery calls
- Qualification
- Proposals & negotiations
- Helping close business
03 LEADERSHIP When you need someone to run it.
For companies not ready to hire a full-time Head of Sales, I can step in to support the commercial function. This includes shaping the sales approach, managing pipeline and activity, guiding early hires and helping put simple sales processes in place.
- Discovery calls
- Qualification
- Proposals & negotiations
- Helping close business
01 PIPELINE
I help create consistent pipeline by designing the outreach approach, running outbound activity and improving messaging so it leads to real conversations. The aim is to build a steady flow of qualified opportunities rather than relying on occasional wins.
- Outreach plan
- Outbound activity
- Messaging and follow-up
- Building early pipeline
02 DEALS
Once conversations begin, I help move them forward. This includes discovery calls, qualification, proposals and negotiations, supporting founders or teams to progress opportunities and close business.
- Discovery calls
- Qualification
- Proposals & negotiations
- Helping close business
03 LEADERSHIP
For companies not ready to hire a full-time Head of Sales, I can step in to support the commercial function. This includes shaping the sales approach, managing pipeline and activity, guiding early hires and helping put simple sales processes in place.
- Discovery calls
- Qualification
- Proposals & negotiations
- Helping close business
MY BACKGROUND
Where I’ve been.
What I’ve learned.
This business is taking the one thing i’ve excelled at in my day to day: sales and creating my own business around it; the perfect synergy of everything i’m passionate for.
I’ve been entrepreneurial for as long as I can remember, from washing cars at 14 for my first business: Pro-Cleaning to co-founding Sumo Marketing Group, a digital marketing agency which did six figures within six months, and more recently co-founding Properly, an AI image-to-video tool working with the largest independent dealership in County Durham.
Within all of these projects, within all of my day to day roles; I’ve primarily been tasked with Sales because it’s what I do.
For example, at Climb & Conquer, I joined at an early stage and helped move the business from founder-led selling toward a more structured commercial approach. During that time revenue grew from around £300k to £700k, more than £70k in monthly recurring revenue was added, and over 50 client projects were delivered. I was responsible for winning and expanding key accounts, including a national retail group, scaling retainers significantly beyond their original value and bringing on brands such as Boxfresh, Joy the Store and JT Atkinson.
Earlier in my career at Visualsoft, I generated over £1m in new business during my first year in sales at the age of 25, including what was then the company’s largest new business deal at £300k. I later returned to the business to support its expansion into international markets, helping open around six new territories and generating £500k in total contract value in my first year back. This included a self-generated £200k marketing project within my first three months. Another highlight was helping build recurring revenue to £14k MRR in a single month, the strongest December performance the business had seen.
Alongside these I’ve worked at two PLCs: Trinity Mirror and THG. I’ve also advised multiple early stage businesses (like Decidable and Loud Speaker) and been a trustee of a local charity, The Dragonfly Trust.
Across these roles I have worked in different environments, from early-stage companies to large ecommerce platforms, but the common thread has been the same: helping businesses create pipeline, progress opportunities and convert conversations into revenue.
That experience led me to establish Keegan Wood, where I now work with companies on a fractional basis. I focus on helping organisations move beyond founder-led selling by introducing clearer targeting, consistent pipeline activity and a more controlled approach to deals. In practice, this means combining commercial strategy with hands-on involvement in the sales process until the business is ready to build a permanent sales function.
Read More In
Climb & Conquer
Head of Sales
Joined early stage and helped move the business from founder-led selling to structured revenue growth.
- Revenue grew from £300k to £700k
- Added £70k+ in MRR
- Delivered 50+ client projects
Closed and expanded major accounts including a national retailer group (Kingston) and scaled retainers up to 4× their original value. Also brought in brands including Boxfresh, Joy the Store and JT Atkinson.
Visualsoft
Senior Business Development
First year in sales I generated £1m+ in new business at age 25, including the company’s largest new-business deal at the time. Returned years later to help expand into international markets.
- Generated £500k total contract value in year one, largely outbound
- Closed a £200k marketing project within my first quarter
- Built recurring revenue to £14k MRR in a single month — the largest December the business had seen
THG
Senior Business Development
In six weeks:
- Self-generated and closed a £30k project
- Worked a startup initiative alongside the SVP that had a projected £500k year-one value
- Left active opportunities that later closed through colleagues
Sales Reality Check
A one hour review of your sales and pipeline.
You’ll leave knowing what’s actually wrong, what to do next, and whether you need to hire, change approach, or nothing at all.
If you want to make the most of the time; email me a short summary of the business first. Give me an idea of where you think you’re going wrong or not doing enough of and after the call i’ll send you my prep, notes and suggestions, irrespective if we work together.
