UNDERSTANDABLE, MEASURABLE, REPEATABLE
My Approach
Services
From plan to pipeline
to closed deals.
I get involved wherever you need me.
I work with companies moving beyond founder-led selling. Sometimes that means setting direction. Sometimes it means doing the work alongside you.
You can bring me in for one part, or to run the commercial side for a period of time.
01 Direction What should we actually be doing?
- Ideal customer & targeting
- Messaging & positioning
- Offer and pricing structure
- Hiring readiness
02 Pipeline Creating consistent opportunities.
- Outreach plan
- Outbound activity
- Messaging and follow-up
- Building early pipeline
03 Deals Turning conversations into revenue.
- Discovery calls
- Qualification
- Proposals & negotiations
- Helping close business
04 Ownership When you need someone to run it.
- Discovery calls
- Qualification
- Proposals & negotiations
- Helping close business
01 Direction
- Ideal customer & targeting
- Messaging & positioning
- Offer and pricing structure
- Hiring readiness
02 Pipeline
- Outreach plan
- Outbound activity
- Messaging and follow-up
- Building early pipeline
03 Deals
- Discovery calls
- Qualification
- Proposals & negotiations
- Helping close business
04 Ownership
- Discovery calls
- Qualification
- Proposals & negotiations
- Helping close business
MY BACKGROUND
Where I’ve been.
What I’ve learned.
Climb & Conquer
Head of Sales
Joined early stage and helped move the business from founder-led selling to structured revenue growth.
- Revenue grew from £300k to £700k
- Added £70k+ in MRR
- Delivered 50+ client projects
Closed and expanded major accounts including a national retailer group (Kingston) and scaled retainers up to 4× their original value. Also brought in brands including Boxfresh, Joy the Store and JT Atkinson.
Visualsoft
Senior Business Development
First year in sales I generated £1m+ in new business at age 25, including the company’s largest new-business deal at the time. Returned years later to help expand into international markets.
- Generated £500k total contract value in year one, largely outbound
- Closed a £200k marketing project within my first quarter
- Built recurring revenue to £14k MRR in a single month — the largest December the business had seen
THG
Senior Business Development
In six weeks:
- Self-generated and closed a £30k project
- Worked a startup initiative alongside the SVP that had a projected £500k year-one value
- Left active opportunities that later closed through colleagues
Sales Reality Check
A one hour review of your sales and pipeline. You’ll leave knowing what’s actually wrong, what to do next, and whether you need to hire, change approach, or nothing at all.
No prep, no pressure.
